Danelle,
HI, I'M
A brand strategist and packaging designer who loves helping good products shine and founders succeed.
Through Happy Little Branding Studio, I partner with founders, startups, and growing CPG brands to create strategic visual identities and packaging systems that stand out on shelf and connect with consumers.
My work has supported products sold in retailers including Whole Foods, Fresh Thyme, Kroger, Central Market, Walmart, Target, and Amazon.
With 12+ years across strategy, branding, packaging, and launch support, I bring both big-picture thinking and hands-on expertise to every project.
HOW I HELP BRANDS GROW
brand strategy
I help clients pinpoint their audience, discover their brand values, and shape their brand personality so that we can tell their original story and build a loyal following.
identity systems
With a full brand identity system, I'll develop color palettes, illustrations, and all supporting visual elements to make sure your brand is always consistent and working to tell your story.
packaging design
Stand out and sell with packaging that competes. I work to create packaging that not only looks good but performs well and adheres to FDA standards.
ongoing support
From digital renderings to pitch decks to tradeshow materials, I offer ongoing design support for all of my clients to make sure your brand launch is executed flawlessly!
A Little More About Me
Experience That Matters
Mom of three. My greatest adventure.
Coffee enthusiest and color palette collector.
I could spend all day in a store
looking at packaging.
My hobbies include thrifting, painting, and learning new things about my craft.
12+
100+
600+
Years of experience
Clients helped
Retail Locations